Forget what you have learned about what it takes to market and execute great events. Forget the glossy brochures. Forget the fancy binders filled with handouts. Forget the evaluation forms piling up at the back of the meeting room. Erika Brunke is here to say that meetings — at least her meetings — have been just fine without the paper, printing, and mailings that are meeting professionals' standard tools.
Until very recently, Brunke directed the marketing events for Palo Alto,