POPgrams: TARGETED AND TRACKED

Meeting marketers who are still doubtful about the potential of Internet invitations have probably never had a POPgram in their in-box. POPgrams, the creation of Boston-based POPstick Corp., are among the new breed of personalized, rich-media, interactive electronic invitations that — most important to planners — can be tracked and monitored.

POPstick has popped onto the radar screen of event marketers around the country, including those from Microsoft, Xerox, and Dictaphone, who are

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TAGS: Event Tech
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