Poll-Driven Planning

You could say that Vignette Corp. has focused on customer needs since before Day One. When founders Ross Garber and Neil Webber quit their jobs in 1995 to start their own company, they didn't yet know what they were going to sell. First, they had to find out what people needed. After cold-calling more than 300 companies, asking what their online business problems were, Garber and Webber had their answer. In the fourth quarter of 1996 they announced their first product, StoryServer 2.1, an app

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