Pick Up the E-mail Tab

Sick of sponsoring cold convention breakfasts and busy coffee breaks? Veterinary Learning Systems of Trenton, N.J. wanted to build awareness of its new Web site and found an unusual--and fitting--sponsorship opportunity at the North Ameri-can Veterinary Conference held in January at the Orlando World Center Marriott.

Tom McCabe, VLS's director of video and advanced media, had been planning on the usual: simply setting up a number of computers on the show floor to demo the new Web site

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TAGS: Event Tech
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