Pharmaceutical Firm Spending On Meetings And Events Grew 14 Percent In 2000

Pharmaceutical meetings and events continue to grow as integral elements in overall promotion of prescription drugs.

According to Scott-Levin's Physician Meeting & Event Audit, a survey of more than 3,400 doctors, pharmaceutical companies spent $1.9 billion on events for physicians in 2000, 14 percent more than in 1999.

By comparison, the industry spent the same amount on direct-to-consumer ads for prescription products between January and September 2000, reports Scott-Lev

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