OUTSOURCING: Know Thy Budget

Just recently, we bid on a meeting for a major software company. As the proposals were handed out, everyone turned past the creative ideas, past the designs, past the schedule, and right to the budget.

The bottom line will never be ignored. As a brand manager at Procter & Gamble, I learned this all too well. We regularly outsourced everything, from advertising to special events management, and proposals that featured only a single line item for the budget were a pet peeve of mine.

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

TAGS: Event Tech
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.