An Organized Welcome

"If you wouldn't mind having a seat in the lobby . . . Would you like a doughnut? . . . Let's see if there's a meeting room available. . ."

Is this the scene at your company when a customer comes to visit? It was at Symbol Technologies before the event marketing department formalized its corporate visits program, turning these once ad hoc meetings into serious sales tools.

"Customer visits had been one of the areas in which our sales process was definitely lacking. Our competi

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

TAGS: Event Tech
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.