One on One with the Guerrilla Guide Guys

If you've ever wondered what attendees really think of your event, read this Q&A with Michael Roney and Michael Utvich, authors of the Guerrilla Guide to High-Tech Trade Shows.They write a monthly column on high-tech conventions and conferences for Upside magazine, www.upside.com. For more insights into how to "save time, money, and sanity at computer trade events," visit http://guerrilla-guide.com.

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