Nowhere to Go But Up

"This economy has not been good for the travel industry," said Betsy O’Rouke, senior vice president, marketing, Travel Industry Association of America, at the Hotel Sales & Marketing Association International–New York University Industry Strategy Conference, held last Thursday at the Marriott Marquis in New York City. What an understatement.

The good news for the industry, according to O’Rourke and her fellow presenters--Bjorn Hanson, PhD, Global Hospitality Industry Managing Part

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