New Study: Patient Empowerment Is Real; Are Your Physicians Ready For It?

Healthcare is continuing to undergo fundamental change as a result of new business models, developments in science and technology, and a growing emphasis on alternative or complementary therapies, according to a new report released today by Euro RSCG Worldwide, an international advertising agency.

``New technologies and genetic breakthroughs are further personalizing the healthcare process,'' said Mark Goldstone, Director of Development for Euro RSCG Healthcare, ``whether by allowing

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