Motivation: It's the Promotion, Stupid

Companies spend hundreds of thousands, even millions of dollars on incentive awards, yet often fail to get the full motivational impact of their programs. They overlook a critical element: promotion. Incentive companies and their customers focus too much attention on topping the last program with ever more desirable rewards, presuming that attractive destinations or high-end prizes will sell themselves.

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

TAGS: Event Tech
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish