Motivation: It's the Promotion, Stupid

Companies spend hundreds of thousands, even millions of dollars on incentive awards, yet often fail to get the full motivational impact of their programs. They overlook a critical element: promotion. Incentive companies and their customers focus too much attention on topping the last program with ever more desirable rewards, presuming that attractive destinations or high-end prizes will sell themselves.

But simply spending more won't do it. Promotion is as crucial to getting results a

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

TAGS: Event Tech
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.