Motivation: It's the Promotion, Stupid

Companies spend hundreds of thousands, even millions of dollars on incentive awards, yet often fail to get the full motivational impact of their programs. They overlook a critical element: promotion. Incentive companies and their customers focus too much attention on topping the last program with ever more desirable rewards, presuming that attractive destinations or high-end prizes will sell themselves.

But simply spending more won't do it. Promotion is as crucial to getting results a

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TAGS: Event Tech
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