The Internet is the future. The Internet will change your business. Get on board or get left behind. Yada, yada, yada. Yes, the Internet is full of promise. But how can you benefit from it now? Better incentive programs, for one thing. Each of the four major components of any incentive program--promotion, program administration, award selection, and award fulfillment--can benefit from the flexibility and immediacy of the Web.
Promotion. The key to an incentive is to promote forcefully