Three U.S. meeting industry trade shows will be vying for your attention in 2011: the well-established Motivation Show in Chicago in October and two new ones—IMEX America, launching October 11–13, 2011, in Las Vegas, and AIBTM, The Americas Meetings & Events Exhibition, debuting in Baltimore June 21–23, 2011. As the contest for attendees and exhibitors heats up, some industry shows are co-locating in an effort to boost attendance and energize their events. Here’s the latest:
Meetings Industry Trade Show Co-Locating Craze
New meeting industry event partnerships at IMEX America, AIBTM, and PCMA Virtual Edge are booming, with hopes of luring attendees and exhibitors.