MEETING TECHNOLOGY: HOLD THE FLUFF

Despite all the bells and whistles offered by the Internet, planners still crave the basics, according to a survey by meeting technology experts Corbin Ball and Rodman Marymor.

“They want the fundamentals: floor plans, capacity charts, services, and amenities,” says Marymor, CEO of Berkeley, Calif.-based Cardinal Communications. “What planners are telling us is ‘Give us the information you would give us in a meeting planner kit; we're not interested in fluff.’”

Ball and Marymo

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TAGS: Event Tech
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