Medical Tradeshow Trend: Virtual Reality

With all the noise and competition on a healthcare trade show floor, it’s tough to grab physicians’ attention. But Showtime Enterprises, a marketing company with offices in Boston, Las Vegas, Philadelphia, and San Francisco, has found that giving docs 3-D goggles and immersing them in a virtual reality experience is effective.

“The experience educates a physician about the disease state and how the drug interacts with the patient. We’re also able to give them a three- to four-minute p

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