When you first meet a reporter, find out as much as you can about what his/her needs are. Some like news releases, some don't. Many reporters don't mind your buying them coffee, others do.
1. One of the first questions you should ask a reporter is, "What is your deadline?" Always be sensitive to reporters' deadlines.
2. Look at each contact with the media as an opportunity, whether it is a positive or negative story.
3. Release information to the media quickly and accu