Master Your Media Message

When you first meet a reporter, find out as much as you can about what his/her needs are. Some like news releases, some don't. Many reporters don't mind your buying them coffee, others do.

1. One of the first questions you should ask a reporter is, "What is your deadline?" Always be sensitive to reporters' deadlines.

2. Look at each contact with the media as an opportunity, whether it is a positive or negative story.

3. Release information to the media quickly and accu

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish