Master Your Media Message

This just in from MM's Online Exclusives: How planners can handle the media.

When you first meet a reporter, find out as much as you can about what his/her needs are. Some like news releases, some don't. Many reporters don't mind your buying them coffee, others do.

1. One of the first questions you should ask a reporter is, "What is your deadline?" Always be sensitive to reporters' deadlines.

2. Look a

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