Marriott, Four Seasons Win Planner Loyalty

The more than 1,700 meeting planners who participated in the 2003 Meeting Planner Choice, Experience, Loyalty Study, conducted by Maritz Research Hospitality Group, St. Louis, Mo., had some pretty strong feelings about the hotels they use. Marriott International won first place in their hearts—at least within the upscale convention hotel market. And in the luxury category, Four Seasons got the top rating. What makes a planner loyal to a chain? Providing a successful experience, the survey res

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