The meetings industry’s need for a reputation management plan became all too apparent in 2008 when insurance giant AIG was excoriated in the press and the public eye for what was deemed to be lavish spending on a recognition event after the company received an $85 billion loan from the federal government. But it didn’t end there. Just this spring scandal broke out anew as the Government
Managing Meetings Industry Crises: Act Locally!
A panel at the 2012 MPI WEC laid out some strategies for managing future meeting industry crises: Build relationships now with local politicians and media Learn the economic impact your meetings have on your local community Develop spokespeople outside the meetings industry to speak on your behalf