Every year, Oracle's OpenWorld user conference gets bigger and bigger and more and more multicultural. Among the logistical problems this creates: How do you serve lunch to 4,000-plus attendees while respecting their dietary requirements?
Debra Avella, senior event manager for Oracle, Redwood Shores, Calif., came up with a cool idea: Let them get lunch themselves. Attendees at OpenWorld have the option to purchase a meal package when they register. To cover lunches during the two-day