LEARNING FROM CEBIT

"The great thing was, from the time the group got off the airplane until they were brought back to the airport, no one had to worry about anything," says John Guthrie, president, Guthrie & Co., Trenton, N.J., organizer of the second annual CEMA Goes to CeBIT, a kind of busman's holiday for computer event marketers. "Hannover Fairs really did a great job of organization. It was a real treat for people who are usually doing the organizing themselves."

The idea of having members of t

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TAGS: Event Tech
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