Leaders Say It's Time for MICE to Roar

The meetings, incentives, convention, and exhibition industry, referred to as the MICE industry outside of the U.S. and Canada, has gathered together to launch "the industry fights back" campaign. Spearheaded by Reed Travel Exhibitions, the for-profit tradeshow company that organizes several large travel trade industry shows, including EIBTM and the World Travel Market, the campaign is designed to bring a unified approach to getting business and people back on the road and to meetings, trade

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