THE KEY TO ANY GEEK'S HEART

When the floppy drive became a relic of the 20th century, its obsolescence left many of us scratching our heads. If our fancy new laptops lacked floppy drives, how would we exchange files? IBM has the answer, and its new gadget makes a heck of an event marketing giveaway. The company whose name was once inseparable from the abbreviation “PC” has shrunk the floppy disk and disk drive into a single device called an IBM Memory Key.

“It's extremely cool,” says Don Cox, IBM options product

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TAGS: Event Tech
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