Ten years ago, less than 10 percent of LOMA’s education business was international. Today, it accounts for a staggering 60 percent. For LOMA, an Atlanta-based financial services association, “there’s no question the future is in the developing markets,” says Joel Basarich, managing director, international division.
It’s easy to see why. China’s economy, for example, is growing at a rate of close to 10 percent in 2004, its economy is now the second-largest in Asia (after Japan), and it