High performers need more than a nice place to work. They want to be recognized and rewarded for their performance. In today's economy, companies are finding it increasingly difficult to hire, motivate, and retain good employees, perhaps in no industry more so than high-tech, where firms are competing fiercely for competent employees, paying ever more for the skills and experience they need. So how can you attract, motivate, and retain workers? Incentive programs are one proven tool.