I mark Communications cancelled three tech shows planned for the days after September 11. Within a few weeks, the events had new dates in October and expected about 90 percent participation from the original exhibitors. How did Imark keep its show floor intact? Innovative thinking and a bunch of cash.
According to Executive Vice President and COO Brad Jersey, Imark is spending $200,000 to $250,000 to pay the facility and decorator bills for exhibitors who stay with The Massachusetts T