IACVB Rolls Out New Initiatives

Do CVBs have an image problem? Outside of the meetings industry, they have no image at all. And that’s a problem.

The International Association of Convention and Visitor Bureaus has known that for some time, but it became painfully clear when they showed a videotape at the recent annual meeting in Boston, in which they polled the person on the street in Washington, D.C. Not a one knew what the acronym stood for, but even when they were told what it meant, most of them could not come c

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish