IACVB Rolls Out New Initiatives

Do CVBs have an image problem? Outside of the meetings industry, they have no image at all. And that’s a problem.

The International Association of Convention and Visitor Bureaus has known that for some time, but it became painfully clear when they showed a videotape at the recent annual meeting in Boston, in which they polled the person on the street in Washington, D.C. Not a one knew what the acronym stood for, but even when they were told what it meant, most of them could not come c

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