It looks as if meeting planners are heading straight into a seller's market, according to the 2005 U.S. Lodging Forecast by PricewaterhouseCoopers. “The balance of power has shifted, especially during higher occupancy periods,” says PWC's Bjorn Hanson, global hospitality industry managing partner, New York City.
This shift applies to not only room rates but also to food and beverage, meeting room charges, and other meeting-related costs. “In many ways, next year will seem more of a ch