You've nailed down the venue, secured the hotel rooms, booked the speakers, and signed the contracts. But as we learned so graphically on September 11, some things are beyond even the best planner's control.
What if the show can't go on? The consequences — particularly for a corporation staking big bucks on a marketing event or for an association that gains most of its revenue from an annual conference — can be dire. One safety net is event cancellation insurance, which can protect yo