HelmsBriscoe: The Starbucks of the Meetings Industry

"HelmsBriscoe can be the Starbucks of the meeting industry," said Roger Helms, president and CEO of HelmsBriscoe, in a speech to the company’s associates in early December. "Our long-term goal is to become a brand name with every person who has responsibility for booking meetings. Every person. I want them calling us," said Helms. "We want HelmsBriscoe to be the greatest company in the world at procuring group rooms, period."

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish