George Little Management, White Plains, N.Y., has been producing trade shows since 1924, but only recently decided to venture into the corporate meeting arena. Its initial target is the high-tech market.
Tech meetings are attractive to GLM for two main reasons, says executive vice president Alan Steel. In part it's geographic. Kate Billings, who was promoted to GLM's director of corporate meetings, is based in Burlingame, Calif., with easy access to the Silicon Valley boom towns. Seco