I used to be excited about Comdex. I'd look at that 200,000-plus attendance figure and think, “Gee, it's like the population of Rochester, N.Y., moves into town for a week and a half.” Then I found out about CeBIT, where the equivalent of the population of San Francisco (746,000), plus another 100,000 or so guests, moves into Hannover, Germany, for an eight-day trade show. Yikes!

The city of Hannover has a population of only 514,000, which leads us to the first thing you need to know:

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TAGS: Event Tech
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