French Luxury Cruise Line Targets U.S. Incentives

Compagnie du Ponant will go after the small cruise market

Compagnie du Ponant, with a fleet of three small ships and a new vessel—the 264-foot mega-yacht Le Boréal, debuting in May—is going after the U.S. incentive market and has just opened a North American sales office in Miami. Until now, only a handful of lines have targeted incentive groups looking for an intimate cruise experience, including SeaDream, Star Clippers, and Windstar Cruises.

Ponant has had little exposure in the North American market, according to Joyce Landry, CEO

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