*FOCUS ON BEHAVIORS, NOT REWARDS

Motivation Online (www.motivationonline.com) describes itself as being in the "behavior business." Its online performance improvement and rewards system, launched last January, was built from a foundation of behavioral principles, with the goal of driving sustained, long-term growth.

Here's how it works: Companies get customized home pages. Managers work with Motivation Online to determine specific milestones or behaviors that need to be achieved. Employees earn points for each "behav

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