Off-the-Floor Marketing

Listen up, technology event marketers: Someday your product won't be sexy. Technologies, like people, mature. And when they do, your event marketing strategy will have to change. Can't happen here? Listen to Kathleen Noce, corporate events manager, marketing communications, of Seagate Technology Inc., the largest independent manufacturer of computer hard drives and other storage solutions, based in Scotts Valley, Calif.:

"Fifteen years ago it was easy to attract hard-drive customers.

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TAGS: Event Tech
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