Emerging Trends: Marketing is King

What emerging trends are profoundly affecting the meetings and convention market? Panelists at the annual meeting two weeks ago of the Destination Marketing Association International in San Diego tackled that question at a session called "Competitive Bidding: When to Hold, When to Fold."

One of the biggest trends discussed: To be competitive, CVBs must provide a growing array of attendance-building tools and strategies. "Travel budgets have been slashed, and there’s a lot more competi

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