EIBTM 2011: Where Tradition Met the Future

Attracting more than 9,200 visitors and hosted buyers to Barcelona in early December, EIBTM marked an attendance increase of 10 percent over 2010. The three days of the show encompassed education and networking, including nearly 65,000 pre-scheduled appointments between hosted buyers and exhibitors.

In addition to the traditional exhibit booths, EIBTM this year launched the Future Events Experience, an area of the show floor that featured both presentations on the future of meetings a

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