Ed Note Sep 1, 2000

THE REAL "HIGH TOUCH" If I had an in-the-money stock option for every time I have seen or heard the phrase "high tech, high touch," I'd be a billionaire. Heh, heh. I guess I've written and said it once or twice myself. I think of it as a shorthand way of saying that the more technological the solution, the more human interaction is required to make it happen. In the tech industry, it is most often heard in the context of marketing, sales, and customer service. In this issue of TM, we'd like t

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TAGS: Event Tech
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