ECEF Scores Again

"Strategic planning by committee just doesn't work," stressed Nancy Berg, executive director of the Society of Manufacturing Engineers, at Thursday's fourth annual Exhibition and Convention Executives Forum. Held at the newly opened Washington (D.C.) Convention Center, the conference drew about 120 top-level executives from the country's largest trade shows--about 60 percent from associations, the rest from for-profit companies.

In her keynote presentation, Berg delivered a riveting a

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