DMAI: Destination Marketing Is the Name of the Game

Thanks to overwhelming member support, the International Association of Convention and Visitor Bureaus announced last Thursday, more than a week earlier than expected, that the name of the association would change to Destination Marketing Association International, effective August 2 at its 91st Annual Convention in San Diego.

The total response rate for the vote was 74 percent, with more than 80 percent of the members voting in favor of the new association name.

The new brand

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