Delivering Exhibitor ROI

“The key to our future is finding innovative ways to help exhibitors,” observed Sam Lippman, co-organizer of the Exhibition and Convention Executives Forum, held in May in Washington, D.C. That pretty much captured the main theme at the third annul ECEF — a theme that resonates throughout the troubled exhibition industry.

Lippman and partner Michael Hough, both veterans of the industry and former show organizers, produced a content-rich, ideas-generating, one-day conference for a grou

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