A Coup for SMG in Hawaii

Can one agency be great at marketing a convention center as well as managing it? That’s the test for SMG, the venue management company that currently oversees the Hawaii Convention Center, and previously booked only short-term business. Starting in January 2003, SMG will assume marketing responsibilities previously handled by the Hawaii Convention Bureau, which had a $4 million contract to market the facility. The announcement was made late last week by the Hawaii Tourism Authority.

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