Consumers Are Ready to Seek Out Clinical Quality Leaders

VHA Inc. has published a research paper on consumers' attitudes about the quality of health care in America. The VHA study showed that consumers would like more information about the scientifically based treatment protocols hospitals and doctors should be following and that they would use information about protocol compliance rates to help them select providers. Earlier industry studies hinted that consumers are only able to evaluate health care from a customer service perspective. The VHA

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