Conference Centers Gaining Ground

A recent study by PKF Consulting and the International Association of Conference Centers found that conference centers—training meccas for Corporate America--are actually outperforming hotels in today’s tight economy.

While hotels’ performance is evaluated mainly on occupancy and average rates, conference centers generally are measured on total revenue stream, including the Complete Meeting Package, or CMP. Rates may be lower at conference centers, but the per-guest revenue often is h

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