“A client recently called a colleague of mine asking how to get their logo on hotel key cards for a major exhibition in Brazil. They wanted to have a presence with the attendee big hitters staying in the large, American-style hotels in Sao Paulo. Just like in Las Vegas and at other major U.S. venues, the client wanted to use key cards to reach attendees and build awareness. This is the kind of stuff that keeps me in my job! Our client had made a common, fatal erro

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TAGS: Event Tech
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