"Old shows are going to die. New shows are going to come. And there's a change of guard in the event business as well. We are going to see private marketing events become dominant in our business," said Robert Singer, Intel Corp.'s manager, corporate marketing events, from the stage during CEMA Sum- mit '98, the Computer Event Marketing Association's annual meeting held in mid-July at the Westin Resort on Hilton Head Island, S.C.
Private marketing events, which allow companies to mana