CHARITY MARKETING

Sometimes the marketing battle is won just by getting customers up close with your product, whether that means a tasting in the grocery aisle, a hands-on software demo, or a test drive. But how do you get the customer in the driver's seat?

Aerospan.com, an e-marketplace for the air transport industry, found a solution as part of Aviation Week's MRO 2001 [Maintenance Repair and Overhaul] Conference and Exposition in Dallas. The solution was particularly inventive because while i

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

TAGS: Event Tech
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish