CEOs Say Crisis Management Plans Inadequate

Nearly 81% of U.S. Chief Executive Officers say their existing crisis management plans were inadequate to handle the myriad issues arising from the September 11th tragedy, according to the third annual PR Week/Burson-Marsteller CEO Survey 2001 released this week. In addition, 63% of the CEOs surveyed report they have readdressed their plans since the attacks.

The findings of the third annual PR Week/Burson-Marsteller CEO Survey suggest that an effective crisis management strategy is n

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