"It's the middleman thing. Is it worth it?" asks Mykeah Kranzler, marketing communications specialist with Autodesk Corp., a software company in Cupertino, Calif. Kranzler is reflecting on Autodesk's relationship with a site selection firm. Like many planners, Kranzler sees the benefits, but she also has her reservations.
Right before speaking with TM, Kranzler had received an e-mail from Doug Wheeler, president of Conference Locators, La Jolla, Calif., updating her on possible venues