From Broadcast to Narrowcast

Adopting a “narrowcast” approach is easy, and it can dramatically boost the success rate of your event marketing campaigns.



For decades, marketers have relied on “broadcast” approaches — exposing their messages to as many people as possible, with the emphasis on customer acquisition rather than retention. But more sophisticated “narrowcast” techniques have emerged, enabling marketers to direct their messages to the most likely buyers. For meeting professionals, adopting a “n

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TAGS: Event Tech
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